Consumers today are looking to streamline everything they do. Making a large purchase, such as a vehicle, is included in that streamlined-hopeful process. Quicker is better. What many consumers may not realize is that the car buying process can be streamlined, with appointment setting. Whether early on in the search process or the day of the purchase, setting appointments ensures that you, the consumer, will have your wants and needs acknowledged and met.
Why Set an Appointment?
As a salesperson, I know appointments are very helpful. But, you as the customer, may not know that an appointment is convenient and advantageous for you as well. You may be on the fence about setting an appointment: you’re not sure exactly when you’ll be in, you’re still in the early stages of searching, you want to meet the salesperson first, whatever it may be. But setting an appointment has many advantages for the you as the customer, here are the benefits for you:
It allows the salesperson to identify your wants and needs and pull the different vehicles for you. Most consumers research vehicles before going to the dealership, therefore they have a few in mind they’d like to view. Setting an appointment allows the salesperson to locate and make accessible the vehicles for the customer; the most ideal way to view vehicles the customer otherwise couldn’t do. This is especially helpful on extreme weather days— rain, snow, heat, etc.
It verifies availability. Depending on the season, day, time, etc. the dealership could be packed. The vehicle buying process can be long, and even longer if a customer has to wait for the next available salesperson. The appointment verifies that someone will be available, prepared, and willing to help you as well as, the vehicle(s) you are interested in.
It avoids the potential herd of salespeople headed for you. Pulling into a dealership can be quite the experience. As customers park, they can see the swarm of salespeople gathering, just waiting for the car door to open. With an appointment you will not need not be afraid of this situation if you are able to approach them and say, “I have an appointment with Steve.”
It provides a better car-buying experience. The intentions of a customer that simply walks into a dealership are unknown to the salespeople. How far along is the customer in the buying process? Is this the first dealership s/he’s been to? The fourth? Is s/he seriously looking or just getting a feel for the market? Qualifying has to be done for walk-in customers. However, setting an appointment helps the salesperson help you get exactly what you want.
The salesperson is prepared and therefore the time spent at dealership for you is less. During the communication(s) in setting the appointment the professional relationship is establish; a good salesperson will have established your needs and wants; entered the necessary information for pre-qualification, if financing, and will have researched any questions or concerns for you during the demonstration and presentation of the vehicle(s) you are interested in.
It allows the salesperson to establish your seriousness in buying with management. Each morning, salespeople brief managers of daily activities. Appointments show validity there is a potential sale. Managers ask questions and can alert the salesperson of added incentives etc. It can also assist with negotiations, no manager wants a scheduled appointment to leave without purchase.
Setting an appointment demonstrates commitment and is a way to streamline your purchase while ensuring you get the best presentation, buying experience and deal in the purchase of your next vehicle. For more information or to schedule an appointment please call me at 575-291-9676.
I look forward to meeting you soon!
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